Awesome vibe at the Ceres Beach Clean Up at Anse Royale!

It was teamwork at its best! 35 enthusiastic, eco-minded volunteers took part in a successful Ceres Beach Clean-Up on Saturday, 30 September. Together with teams from the newly built Laïla Seychelles Resort and APEX, we collected 230kg of rubbish from the popular Anse Royale Beach along the South Coast of Mahé!


Ceres is deeply committed to protecting our planet. The Ceres brand is known for managing their environmental impact with sustainable packaging and for being passionate about educating our communities about the importance of keeping beaches clean.

With this in mind, we hit the beach at 9am. Equipped with gloves and biodegradable rubbish bags, and dressed in cool Ceres T-shirts and caps, grown-ups and children were split into smaller groups to clean along either ends of the 800m segment of the white sandy beach.


Everyone was super excited despite the gloomy weather and windy conditions. What a great way to meet new people and contribute to a worthy cause by fighting pollution and keeping Seychelles beautiful, clean, and safe. It was such fun!


To add greater excitement, we ran a competition to see who could collect the most rubbish. The winner, Ragnath Ravichandran, managed to collect 15kg of rubbish all by himself. What a champion! He received a lovely goody bag sponsored by APEX.


 “We are absolutely delighted to partner with the team from Laïla Seychelles Resort for this beach clean-up,” says Kenneth Lehmkuhl, Procurement Analyst at APEX. “Collaborations like these are essential to keep our beaches clean and healthy, not just for Seychellois but for tourists, too. Today was a double win: a win for our environment and a win for tourism.”


Kenneth went on to say that the APEX- Laïla collaboration was also an innovative way to build customer relationships and to jointly fulfil their social corporate responsibility. “I am very happy with the event. It went very well and exactly as we planned. A definite success!” Kenneth added.

As with all Ceres Beach Clean Ups, the operation ended by weighing all the rubbish collected. While re-energizing on Ceres juice and chips, our volunteers shared their thoughts about the successful clean-up, with many looking forward to the next one!

Our next Ceres Beach Clean Up takes place on Saturday, 28 October 2023 at Beau Vallon Beach, Mahé. We’d love to see you there! Click here to register and to see other upcoming beach clean-up dates. Bring along your family and friends for a fun morning of doing good!

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